Lark Brand Illustration System


In spearheading Lark's brand design overhaul, I led extensive discussions aimed at enriching the brand narrative through the strategic incorporation of illustrations. As lead designer and illustrator, I meticulously crafted a vibrant, welcoming, and inclusive aesthetic. Understanding the importance of seamless integration, I coordinated collaborative efforts across multiple teams, including product design and marketing. In doing so I curated an extensive asset library, comprising over 90 meticulously designed elements, spanning characters to background objects. This ensured the flawless integration of the developed design elements across diverse touchpoints within Lark's brand ecosystem.

For a firsthand experience of our enroll survey, please visit the provided link here.



Illustration Guidelines that's part of the full Lark brand guidelines.
Illustrations done for Lark's first time user experience with the app.
Illustrations done for Lark's enrollment survey.
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